Michael Jordan is straight bangin’

February 12th, 2008 | Posted by PostmanR

It’s been an incredibly long time since I’ve purchased a pair of shoes specifically designed to play basketball in — say, around 11 years or so back in middle school — but that doesn’t mean I can’t appreciate the style, the aesthetics, the overall pop of a basketball sneaker. (I play basketball in running shoes now. It’s not pretty. But I sure do hustle!)

Anyways, Jordans are sort of the high-end epoch of basketball footwear, but you may not know that even though hoops shoe sales are on the decline, Jordan is flat out dominating the market. From Darren Rovell at CNBC:

In January, Powell notes the performance basketball shoe category was down 30 percent and the usually strong retro basketball shoe category saw a 25 percent decline.

But in all this is one amazing note from Powell:

“Top sellers (in basketball shoes) were ALL Jordan styles, led by the Retro 8 ($137), the Spiz’ike ($173), The Air Force 1/Jordan 12 hybrid ($144), the Melo M4 ($118), the Big Fund ($108) and the Collezione 13/10 combo pack ($307).”

Yes. You got that right. Michael Jordan played his last game in April 2003 and yet he’s still tearing it up in 2008. In fact, about 40 of the top 50 basketball signature shoes in 2007 were Jordan styles and the Jordan brand is a $800 million brand.

If the Jordan brand is worth $800 million and it’s only limited to footwear and clothing, what are they thinking? Are they really maximizing their capital? I have this great invention Jordan should get behind:  it’s a fat-reducing grill where all you have to do is set the meat in their and let it do its  magic.  This thing it going to be a goldmine, I tell ya. Call me, Michael!