Avery Johnson would like you to buy his book

November 27th, 2007 | Posted by PostmanR

A few days back, Avery Johnson went batshit insane, running out onto the court to protest a call made by referee Bennett Salvatore. (For the record, it was an awful call.  Apparently the Mavs think this guy has it out for them.) In typical Mark Cuban fashion, Dallas filed an official protest to the league about said officiating in that game against the Pacers.

Johnson was ejected. Then fined. Then a reporter asked him about the whole thing and well, I don’t know what’s going on here.

Johnson was asked about the fine before taking on Washington at American Airlines Center. He smiled broadly and chuckled a bit used the opportunity to plug his yet-to-be-published book, Aspire Higher.

“In the book we have different plans like the ‘S’ plan where we talk about Standards, Systems,” he said, smile still affixed. “You have the ‘D’ plan about Dedication, Desire and Decisions. We have the ‘E’ plan about Education and Environment and Excellence. We have all of these plans.

“I was thinking though this afternoon I should call my publisher and add another plan.”

That would be the ‘C’ plan.

“In the ‘C’ plan I should have four chapters,” he continued. “One chapter should be called Conflicting Concepts, the next chapter should be called Competing Commitments, the next chapter should be called Compelling Commercials and the fourth chapter probably should be called Confused Communication.

“So I’m going to call [publisher HarperCollins] and see if they can add it in there. I think I missed the deadline.”

Obviously, Johnson didn’t want to talk about the fine directly, probably a prudent choice considering his wallet. The book, incidentally, is slated to be released in March for $29.95 hardcover. It’s meant to inspire those people at an “in between” point in their lives.

Oh, OK, this is all about shameless book promotion; I see.  Well then, let me take this opportunity to plug our line of Postmen merchandise coming out in the new year. Our best product is most definitely the PostmanR and PostmanE action figures. Each one is basically the same thing: one of us sitting on a couch with a laptop — you can’t move the body off the couch at all. You may say that’s boring and defeats the purpose of an “action” figure. I say we’re just trying to keep these as lifelike and realistic as possible.

{Via FanHouse.}