Chipotle and the St. Paul Saints: Good thinking

April 30th, 2008 | Posted by PostmanR

Turns out, there is other stuff happening in the world besides this whole Buzz Bissinger nonsense. (No seriously, there is!) Take for instance Chipotle’s partnership with the St. Paul Saints. You love Chipotle right? With its organic and farm fresh ingredients and the size of the burritos and the … yeah, it’s good. (I used to finish a whole Chipotle burrito on the five-minute walk from the restaurant back to the newsroom in college. Sitting and eating is for suckers.)

In any event, the details here are rather rad:

The Saints and Chipotle have come up with this unique concept for an outfield sign as corn will grow over the popular restaurants’ billboard during the 2008 season.

The billboard is believed to be the first of its kind in minor league baseball. It will appear in right field on the second level of Saints billboards, approximately eight feet off the ground and will have a planter at the base. Corn seeds will be planted just prior to the beginning of the season, and the goal is to bring attention to the fresh, natural ingredients Chipotle uses in their food every day.

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Fans will have an opportunity to cash in on the billboard. During the July 4 Saints game, all fans in attendance will have an opportunity to win a free burrito courtesy of Chipotle. If the sweet corn is knee high by the Fourth of July, everyone walks away a winner.

Towards the close of the season, when the corn is ripe, fans will get a chance to enjoy a taste of the sweet vegetable, with a Chipotle Tailgating party, with Roasted Chili Corn Salsa as the guest of honor.

Rumor has it Chipotle’s parent company, McDonald’s, was originally slated for this promotion, but the Saints thought slaughtering a cow near the end of the season might not go over so well. Whatever.

{HT: Lion in Oil.}