Case of the Mondays: Here lies ‘Soulja Boy,’ may he rest in peace

October 15th, 2007 | Posted by PostmanR

You may remember a few months back when, upon Floyd Mayweather making it rain in a Vegas nightclub, I declared the movement officially dead. It had a good run, that was for sure. I even have a t-shirt with the phrase firmly adhered to the back — a relic from my last semester of college.

Well friends, it’s about that time with “Crank That (Soulja Boy)” as well. It reached its summit when the Texas football squad did the accompanying dance as a team on the sideline. But it just went downhill from there. Way too many lame YouTube videos of various permutations of people doing the dance surfaced and well, bloggers felt obliged to throw them up on their sites. (We are guilty of this with the Texas video.)

But this weekend put it over the edge. The above video via the Bog is just one example. Look, it’s not so much that Jerry Rice did a bad job with it here — in fact, he did quite well with his teacher Patrick Ewing Jr. at his side — it’s that this thing is now akin to the Macarena. It’s essentially a novelty song with a dance to accompany it. When you have Jerry Rice doing it and this guy doing it at Hoosier Hysteria, (get at the video while you can!) I’m sorry, it’s just not relevant anymore.

And seriously, the dude who raps it? His name is Soulja Boy. How is he supposed to have any legs in the industry when his first single is him just repeating his name over and over again. This career is not built to last.

So yes: others may still hold onto Soulja Boy and provide pertinent links. That is fine with me. It is their prerogative. But, in my eyes, it left the building this weekend. Now all I have to do is come up with a mildly nauseating catch-phrase rap song, record it and put it up on YouTube so we can all make a nice seamless transition onwards.

Ideas are welcome in the comment section.