LeBron’s new commercial, complete with soul licks

June 6th, 2007 | Posted by PostmanE

As difficult as it has become to argue against LeBron’s merits on the court, it’s even harder to argue against his marketing aura. Everything seems to work for the guy. Crazy split-personality fantasy? No problem. Deification? Not a big deal. Kung-Fu odyssey-maker? Works for me.

The latest commercial — set to be premiered later this evening, or so I hear — is above for your enjoyment. It’s simple enough, but sort of weirdly moving too. Incongruous, but moving. Who’s ready for the Finals?